

The show, like in the past, will be widely publicised across the UAE through an intensive and carefully planned media campaign.
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Over 50,000 general invitations will be mailed and distributed as part of the visitor promotion campaign |
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Advertisements in all major English and Arabic dailies in the UAE |
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Press Releases on the event will be distributed to all major dailies and websites |
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The UAE Ministry of Education will organize group visits from UAE schools |
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